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College Students from Japan not Interested in PCs
By Robert | November 6, 2007
We can clearly notice a trend in Japan that is pushing personal computers aside. Most individuals are turning towards new gadgets for their iPods and think about choosing between a Nintendo Wii and a PlayStation 3 console. Also, rather than getting an upgrade or a new PC, the average user in Japan really wants a new digital camera or a high technology packed TV set with flat screen. College students especially want to purchase new gadgets and are considering their old computers as good enough to handle all their needs for now.
Japan revolutionized household electronics and this happened around 25 years ago. Many analysts are thinking about the possibility of seeing such decay in the PC market in different countries that are stronger from this point of view. Flat-panel TVs and mobile phones are currently a lot more important for college students in Japan and for the average consumer as well. Personal computer shipments in the country have continued to drop for a never seen before five consecutive quarters. Also, there are no signs to say that the decline will not continue. As an example, Sony and NEC have shown falling sales numbers ever since 2006 in Japan. Hitachi LTD. also declared that they will pull out of personal computer business in order to gain more sales in other markets. Children in Japan are growing up utilizing mobile phones and not personal computers so we could say that the future is definitely not bright for PCs.
On the other hand we are noticing PC makers struggling and constantly marketing their products in countries that are offering increasing sales figures. This means that locations were individuals never owned a PC is the perfect location to start such a business. We need to understand that computers are still very important in getting in touch with technology but did they reach a high enough configuration list to last a lot longer for the Japan market. I mean we can still use a computer manufactured 5 years ago but this is not enough for us as we want higher feats. In Japan it is enough and this is a scary thought!
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