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Kmart Will Exclusively Stock Toshiba HD DVD Players

By Robert | November 4, 2007

The Blu-Ray vs HD DVD war is still going on of course and we are noticing that Blu-ray is going after media members while HD DVD is winning over retailers. After seeing Walmart’s support for HD DVD, we now see that Circuit City is also pricing the HD A2 on their web site for $197.99. Amazon.com is also listing it for a similar price.

The latest addition to the HD DVD retailers circuit comes from Kmart. Jodi Sally, vice president of Toshiba America Consumer Products, recently told Home Media Magazine of a deal that will see Kmart exclusively stocking and selling Toshiba HD DVD players in their retails stores. It seems that the main reason of choosing HD DVD in comparison with Blu-Ray comes because of the low price offered. On the other hand, Kmart is also selling some of the competition with the inclusion of the PlayStation 3 in their stores and combining the gaming sector with the HD DVD add on that comes for Microsoft’s Xbox 360. We could say that Kmart is currently playing it smart but with a little more emphasis on HD DVD.

According to Toshiba, the recent price cuts come from the retailers and not from them. Jodi Sally said in a statement that the company did not have an official move on MSRP but that everybody is happy of seeing strong sales in Toshiba high definition products. Everything started as a boost with the launch of Transformers on HD DVD and we are currently noticing an interesting, rising momentum for Toshiba. The company is also aware of the impact the price cuts had on consumer buying habits. It always counts when purchasing new technology and the price cuts that come with the launch of new generation devices is always a push in sales numbers.

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