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Apple to Launch Digital Movie Rental Offer
By Robert | January 9, 2008
Now we will get to see if Apple can do a better job than Wal-Mart. All people that want to rent a movie know that it can become a pain and late fees can easily become a reality. This is where Apple is trying to fix a problem by providing movie rental downloads, something that Wal-Mart also tried and eventually gave up on the program due to a failure in meeting expectations. As we can expect, we are talking about an infrastructure that will be linked with iTunes and Associated Press stated that Apple is to announce this new movie rental service the following month. In order to avoid possible confusion, we need to state that this is something different than the movie and TV download service that already exists on iTunes. This new service can actually increase content because of adding movies from various different studios.
Apple does come with a huge user base and this allowed the company to contract the first major studio for the rental deal in Twentieth Century Fox. There is no news of any other studios being interested but what we need to analyze is how users are going to take this offer (or if they will at all). The truth is that all will stand in a decent download speed and price asked. There were rumors in the past that Apple was considering such a rental service in June 2007. The price that was rumored at the time was $2.99 for a 30-day digital movie rental. Such a price would definitely be a hit and the system will have many users renting digital DVDs. On the other hand, if Fox and Apple decide to ask too much, most of the possible customers will decide to drive to the movie store instead.
Topics: Apple |
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